Residential Market Study Results
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From "PC Pioneers" to "Rowhouse Retirees":
What is the Market for Housing in
Traditional Neighborhoods in Dane County?
Proponents of traditional neighborhood development, or what we term “Great Neighborhoods,” are often asked: “Is there a market for traditional neighborhoods?”
To assist three “Great Neighborhood” projects in Dane County-in Fitchburg, Mount Horeb and Roxbury-Dane County contracted with Zimmerman/Volk Associates (ZVA), of Clinton, New Jersey to conduct a Target Market Analysis of the potential for housing in those neighborhood projects. ZVA applies a “Target Market Analysis” that analyzes geo-demographic and market preference data to paint a complete picture of the market.
While the “Full Nest Suburbanites” may seek the big house with a big yard, the “Rowhouse Retirees” seek dense urban neighborhoods.
Study Results
The Residential Market Study results are available as a PowerPoint presentation or in PDF format. You will need either Microsoft's PowerPoint or Adobe Acrobat to view these files. Additionally, you may choose to download the zipped files, in which case you will need WinZip to unzip them.
| PowerPoint format | PDF format - full (1 slide per page) |
PDF format - handouts (6 slides per page) |
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All four presentations zipped (84MB, 273 slides) |
All four presentations zipped (34MB, 273 pages) |
All four presentations zipped (4.37MB, 47 pages) |
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Main Dane County presentation (94MB, 155 slides) |
Main Dane County presentation (25MB, 155 pages) |
Main Dane County presentation (3MB, 26 pages) |
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Fitchburg presentation (11.7 MB, 45 slides) |
Fitchburg presentation (3.52 MB, 45 pages) |
Fitchburg presentation (558 KB, 8 pages) |
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Mount Horeb presentation (10.2 MB, 35 slides) |
Mount Horeb presentation (3.05 MB, 35 pages) |
Mount Horeb presentation (424 KB, 6 pages) |
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Roxbury presentation (16.8 MB, 38 slides) |
Roxbury presentation (3.19 MB, 38 pages) |
Roxbury presentation (486 KB, 7 pages) |
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Last Modified: August 31st, 2004