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DANE COUNTY SENIORS BENEFIT FROM FARMERS MARKET PROGRAM

For more information contact:

David W Carlson, Communications Manager, Dane County Human Services, (608) 242-6424

FOR IMMEDIATE RELEASE 6/24/2003

Issued By: County Executive
View only releases from County Executive
Up to 720 Dane County senior citizens will be able to buy locally grown produce from local farmers’ markets this summer thanks to a grant from the Wisconsin Department of Agriculture, Trade and Consumer Protection, Dane County Executive Kathleen Falk announced today. The grant will provide $30 in vouchers to each senior who is eligible.

“What’s really wonderful about this program is that it supports both our seniors and our farmers here in Dane County,” said Falk. “It’s a great investment in good senior nutrition and in our agricultural economy.”

Dane County is participating in the program for the third consecutive year. Statewide statistics indicate that 46% of seniors using the vouchers last year reported they were buying from a farmers’ market for the first time. Eighty-five percent of farmers in the program said it had increased their sales.

The vouchers can be redeemed at local farmers’ markets and roadside stands displaying a yellow “Senior Farmers Market Program (SFMP)” sign through October 2003.

The program is being administered locally by the Dane County Human Services Department’s Area Agency on Aging. A limited supply of vouchers remains available for eligible seniors. For more information on the program contact Mary Browning at the senior nutrition program office at (608) 224-3667.

Farmers who are interested in becoming approved to accept the vouchers can contact Kathy Schmitt with the Wisconsin Department of Agriculture at (608) 224-5048.

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